There are just so many vendors in the OSS/BSS market (our vendor directory has over 400 listings – https://passionateaboutoss.com/directory) that it can be incredibly challenging to differentiate one product or vendor from the next. OSS/BSS customers may only know of a handful of possible solutions, but there are plenty of others out there. Cutting through the product / brand awareness challenge to get the attention of buyers is one of the bigger obstacles facing vendors today.
Our guest on this episode, Stephen Hateley, knows these challenges intimately. From highly technical origins, Steve has now been bringing his employers’ products to the attention of buyers for the last couple of decades. Steve has worked with heavyweights of the OSS/BSS industry including InfoVista, Nokia and previously with recent Nokia acquisitions in Alcatel-Lucent and Comptel. He’s now assisting DigitalRoute (https://www.digitalroute.com) to bring its innovative product offerings into a market that meets at the intersection of Enterprise, Telco and the Cloud Hyperscalers.
Steve takes the time to walk us through many of the techniques he uses across product launches and the details of the campaigns that sit behind them. He also discusses the approaches he uses to interact with the many different personalities that make a product launch successful. Marketers like Steve have a vital role, to help make and shape the markets that our products get sold into. It’s a fascinating journey, one that we’re excited to share with you.
For any further questions you may have, Steve can be found at: https://www.linkedin.com/in/steve-hateley-marketing/
Disclaimer. All the views and opinions shared in this podcast, and others in the series, are solely those of our guest and do not reflect the opinions or beliefs of the organisations discussed.