Forward scout

So I’m going to tell you, it’s going to be a good year. There are good players all over this country, and it is our job as a scouting department to find them, draft them, sign them, develop them, and help us to continue to win championships. So it’s going to be a good year.”
Roy Clark

I see professional sports organisations as great entertainment but also a great opportunity to learn from. They generally have a clear goal in mind (eg championships), immediate feedback (ie scoreboards and matches won) and are constantly tinkering to try to improve their results. Some also have lots of cash to try new things or bring in outside expertise.

One of the initiatives used by pro sports teams is forward scouting, where they compile dossiers on how to best play against upcoming opponents. The world of OSS already has its forward scouts with vendor sales teams always sniffing out opportunities, but I’m thinking further afield.

If you’re a CSP, do you have a person or team that is out talking to your business to find out how your OSS could better service their needs? Or talking with your customers to find out what could help them thrive? Or internal account teams to improve the cookie-cutter OSS offerings to major customers? Or other vendors and CSPs to identify market trends and new tech that are providing business benefits?

You probably already do this to an extent without having a special team set up to do this forward scouting.

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