Get out of your own head and get into theirs

Oracle wanted Maxymiser because of a big trend going on at big companies. Chief Marketing Officers now command huge budgets for tech and software. By 2017, CMOs are expected to outspend CTOs on tech, so software companies like Oracle, Salesforce, Adobe are going after this market with a vengeance.”
Julie Bort
on Business Insider.

How many of you have built an OSS that has been sponsored by a CTO or similar line of business? Most of you I’d be guessing!

How many of you have built an OSS for a CMO or marketing LOB? How many have even had small projects such as data packaging paid for by marketing departments? Not many hands going up?

Do you have any idea what you can do for your (or your customers’) marketing teams? Do you know how they think or what will wow them or inspire the audiences of their marketing efforts?

If you don’t already perhaps you should before 2017. 🙂

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