Just being the glue

Last week we discussed whether big OSS was losing relevance and our tools are just operational support systems (little oss).

I firmly believe that the future for OSS, a future that already exists in some organisations, is for OSS to produce relevant insights and efficiency far beyond just operational teams. They need to be relevant to an organisations’ business units that look after sales, marketing, products, design, contact centres, etc, etc.

So if an OSS is the glue that allows a modern digital business to communicate, derive cross-department insights and deliver operational efficiencies, does having the “Operational” in OSS actually constrain our thinking into what our tools can actually be… MUST actually be?

I’ll dive more into what the ramifications of this statement is on future OSS design next week.

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