ItsOn announced that it has signed a group agreement with MTN Group, Africa’s largest mobile operator with more than 230 million customers throughout Africa and the Middle East. MTN will use ItsOn’s cloud-based solution to increase subscribers and revenue by selling both enhanced mobile connection services and new digital content through a personalized and affordable on-device commerce experience.
ItsOn’s platform virtualizes and automates key operator business and operational support systems such as billing, charging, rating, policy, activation, marketing and on-device purchases. Operators overlay ItsOn’s platform on top of their existing IT systems to quickly launch innovative services, accelerate mobile commerce growth and provide an enjoyable digital consumer experience.
Mobile operators around the world are seeking the most effective technology for quickly providing a great mobile digital experience to their subscribers. ItsOn’s platform includes a device application and virtual connected cloud service, which can instantly deliver a number of seamless operator-consumer transactions, including simple discovery of mobile services, contextual commerce offers, easy payment options, loyalty offers, compelling customer retention strategies, segmented marketing and best-in-class support. Until now, efficiently creating and launching these digital experiences has been a challenge because siloed legacy operator IT infrastructure components require long internal development projects and expensive recurring contractual costs. ItsOn’s platform provides the world’s first complete end-to-end cloud-based SaaS solution to remove these traditional barriers and enable a rapid digital transformation of the mobile operator business model.
“As we expand into emerging markets, we’re seeing an untapped base of new smartphone users with a growing appetite for new services and digital content,” said Albert Fernandez, Group Chief Consumer Officer of MTN. “We want to make it easier for our customers to access these services and content, act on contextual offers and purchase new goods directly from their device. We believe ItsOn’s platform is the best solution for this need on the market today.”
MTN will deploy consumer offers leveraging ItsOn’s technology initially in South Africa, with expected expansion to other countries thereafter.
“Our mission at ItsOn is to help our mobile operator customers create, market and sell new products and services through an enjoyable, instant mobile experience that connects the next billion internet users,” said Greg Raleigh, Founder and CEO of ItsOn. “We’re proud to be working with MTN and we are honored that they have chosen our technology to power their vision for a digital on-ramp of new services for their users.”
About the MTN Group
Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 30 September 2015, MTN recorded 233 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo-Brazzaville), Rwanda, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia