OSS as a lifestyle brand

Google did a great job hacking the Web to create search – and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices – even a lifestyle brand.”
Douglas Rushkoff
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Okay, so OSS probably won’t become a lifestyle brand at any point soon but the customer-facing OSS that we discussed in yesterday’s blog certainly would be closer than any OSS that’s come before it. Or, at least it would have to become a quick and easy product that almost anyone could use. It would have to do to OSS what Google did to search and Apple did to personal computing, music players, phones and tablets. It would have to bring OSS first to business users that aren’t super tech-savvy, then to individuals.

The customer-facing OSS discussed yesterday probably most closely resembles the Service Catalog products out of anything that exists today. But the user will be able drag and drop and bundle all sorts of “services,” from compute, storage and networking to wireless sensor networks (WSNs / IoT), data sets, applications, content and undoubtedly more.

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