OSS Persona 10:10:10 Mapping

We sometimes attack OSS/BSS planning at a quite transactional level. For example, think about the process of gathering detailed requirements at the start of a project. They tend to be detailed and transactional don’t they? This type of requirement gathering is more like the WHAT and HOW rings in Simon Sinek’s Golden Circle.

Just curious, do you have a persona map that shows all of the different user groups that interact with your OSS/BSS?
More importantly, do you deeply understand WHY they interact with your OSS/BSS? Not just on a transaction-by-transaction level, but in the deeper context of how the organisation functions? Perhaps even on a psychological level?

If you do, you’re in a great position to apply the 10:10:10 mapping rule. That is, to describe how you’re adding value to each user group 10 minutes from now, 10 days from now and 10 months from now…

OSS Persona 10:10:10 Mapping

The mapping table could describe current tense (ie how your OSS/BSS is currently adding value), or as a planning mechanism for a future tense (ie how your OSS/BSS can add value in the future).
This mapping table can act as a guide for the evolution of your solution.

I should also point out that the diagram above only shows a sample of the internal personas that directly interact with your OSS/BSS. But I’d encourage you to look further. There are other personas that have direct and indirect engagement with your OSS/BSS. These include internal stakeholders like project sponsors, executives, data consumers, etc. They also include external stakeholders such as end-customers, regulatory bodies, etc.

If you need assistance to unlock your current state through persona mapping, real process mapping, etc and then planning out your target-state, Passionate About OSS would be delighted to help.

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