Selling the “Why?”

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”
Simon Sinek
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In Simon Sinek’s book, “Start with Why: How great leaders inspire everyone to take action,” he discusses visionaries in sales and marketing. The “Why?” refers to the need to sell values, advantages, and benefits instead of features. Vendor and customer alike often get bogged in the who, what, how, when and where. Having a technical and management background, I must admit that I’ve also fallen into this trap in the past. However, I’m convinced that the vision of the why is going to provide the guiding principle on why your OctopOSS is needed

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