What do they want to know?

Understanding what people really want to know—and how that differs from what you want to tell them—is a fundamental tenet of sales
Jason Fried
.

In the same post on INC.com, Jason also explains “I made the discovery that people’s reasons for buying things often don’t match up with the company’s reason for selling them…
They thought they were arming us with facts that would impress the customers. But, it turned out, none of that stuff mattered. In fact, it had a negative effect. When you describe things in terms people don’t understand, they tend not to trust you as much
.”

There are so many facts, figures and features offered by OSS sales teams that it is quite common for the customer to understand only parts of the sales pitch. Vendors can also become so familiar with their own products, acronyms and terminologies that failure to elaborate leaves even expert OSS evaluators lost in the pitch.

As a vendor, it should be one of your mantras to make the pitch in the words and objectives that are understood by your customers.

If this article was helpful, subscribe to the Passionate About OSS Blog to get each new post sent directly to your inbox. 100% free of charge and free of spam.

Our Solutions

Share:

Most Recent Articles

No telco wants to buy an OSS/BSS

When you’re a senior exec in a telco and you’ve been made responsible for allocating resources, it’s unlikely that you ever think, “gee, we really

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.