No, not “Wow!” the exclamation but the acronym W-O-W.
Wow stands for Walk Out Working. In other words, if a customer comes into a retail store, they walk out with a working service rather than exasperation. Whilst many customers wouldn’t be aware of it, there are lots of things that have to happen in an OSS / BSS for a customer to be wowed:
How long does all of this reasonably take for different product offerings? For mobile services, this is often feasible. For fixed line services, delivery is often measured in weeks, so the service provider would need to provide accommodation to accommodate WOW.
With virtualised networking, perhaps even fixed line services can be wowed if physical connectivity already exists and a virtually enabled CPE is installed at the customer premise. A vCPE that can be remotely configured and doesn’t require a truck roll or physical commissioning activities out in the field.
Wow, the acronym and the exclamation, become more feasible for more service delivery scenarios in a virtualised networking world. It then lays out the challenge to the OSS / BSS to keep up. Could your OSS / BSS, product offerings and related processes meet a WOW target of minutes rather than hours or days?
Over the years, I’ve often referred to The Corkscrew Analogy or Momentum Spiral to describe a mindset of incremental improvement that’s needed to keep an
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Here at Passionate About OSS, we are exactly that – Passionate About OSS (Operational Support Systems). We’re also passionate about BSS, NMS, or any other names you call the tools that help to operationalise your network.
