Your OSS elevator pitch

While some seem to have a knack for this sort of thing, most of us fail miserably at this most basic sales skill – explaining what we do for a living.”
Sean Rosensteel
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How do you describe what you do for a living?
Does your audience look dazed and confused when you describe what an OSS is and what part you play in our industry? I must admit to having some work to do on my elevator pitch. A close friend of mine often tries to understand more about what I do, yet each time he walks away with, “ohh you work with computers.” Is this something you can relate to too?

Part of me wears this like a badge of honour, working in such a fabulous niche industry that few others know anything about, keeping its virtues a closely-guarded secret from all but the learned few (yourself included). Another part of me feels guilty that even close family and friends struggle to associate with something I’m passionate about – ICT and OSS consulting – something I’ve dedicated thousands of hours to in writing a book and publishing this blog and website.

So how do we do a better job of communicating what we do? For a start, I know I need to describe the tangible benefits that people can relate to, not features or job functions. For example, how does this one sound?
I help to develop the solutions that improve your experience of the telecommunications networks that you undoubtedly use every day.”

Can you improve on it? I’m sure you can!

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