“Ideally, analytics-driven telcos must have predictive analytics embedded in all their business processes, thereby moving away from decisions based on gut feeling or intuition. [The Figure below] illustrates the four phases of a telco customer life cycle – Acquisition, Relationship, Retention and Win-back. Each phase can have several embedded analytical models, which can enhance operations considerably and provide a strategic advantage.”
Mahendran K from a white paper on TCS.com
This diagram and the quote above have come from a succinct white paper (5 pages of actual content) that provides a perspective on 15 different types of predictive analytics campaigns that CSPs could build into their customer life-cycle.
It’s not a step-by-step guide on how to build the different campaigns, but it does provide a great high-level overview on the type of opportunities that exist for CSPs to streamline their business operations. Take a closer look. I’d love to hear your thoughts.
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