MTN Group selects Flytxt

MTN Group Selects Flytxt Platform for Real-time Decisioning.

Flytxt, the Big Data solution provider for Communication Service Providers (CSPs), today announced its group-level agreement with MTN, the largest Telecom Group in Africa. The CSP will deploy Flytxt’s real-time, on trigger decisioning and customer engagement solution across its group operations.

MTN, having recently won the prestigious AfricaCom award for Most Innovative Service, has always been in the forefront of bringing the latest technology and services for its subscribers.

“We constantly strive to improve the lives of our customers and communities by providing them with a distinct customer experience. Flytxt’s technology will enable us to further our goal of giving our customers a unique experience and help us engage in an informed interaction with millions of subscribers in real-time,” says Pieter Verkade, Group Chief Commercial Officer, MTN Group.

Flytxt’s on-trigger decisioning and engagement solution will enable MTN to respond to subscriber’s actions and their needs instantaneously. The CSP can detect meaningful customer initiated events across the network and trigger contextually relevant actions in real-time, thereby, enhancing customer experience as well as CSP revenues.

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