Selling the “Why?”

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”
Simon Sinek
.

In Simon Sinek’s book, “Start with Why: How great leaders inspire everyone to take action,” he discusses visionaries in sales and marketing. The “Why?” refers to the need to sell values, advantages, and benefits instead of features. Vendor and customer alike often get bogged in the who, what, how, when and where. Having a technical and management background, I must admit that I’ve also fallen into this trap in the past. However, I’m convinced that the vision of the why is going to provide the guiding principle on why your OctopOSS is needed

If this article was helpful, subscribe to the Passionate About OSS Blog to get each new post sent directly to your inbox. 100% free of charge and free of spam.

Our Solutions

Share:

Most Recent Articles

No telco wants to buy an OSS/BSS

When you’re a senior exec in a telco and you’ve been made responsible for allocating resources, it’s unlikely that you ever think, “gee, we really

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.