“Ideally, analytics-driven telcos must have predictive analytics embedded in all their business processes, thereby moving away from decisions based on gut feeling or intuition. [The Figure below] illustrates the four phases of a telco customer life cycle – Acquisition, Relationship, Retention and Win-back. Each phase can have several embedded analytical models, which can enhance operations considerably and provide a strategic advantage.”
Mahendran K from a white paper on TCS.com
This diagram and the quote above have come from a succinct white paper (5 pages of actual content) that provides a perspective on 15 different types of predictive analytics campaigns that CSPs could build into their customer life-cycle.
It’s not a step-by-step guide on how to build the different campaigns, but it does provide a great high-level overview on the type of opportunities that exist for CSPs to streamline their business operations. Take a closer look. I’d love to hear your thoughts.
If you’re a technologist (eg enterprise architect, developer, BA, tech PM, CTO, etc) who has been tasked with implementing significant technological and business transformation in
We’ve embarked on a journey of trying to plan for the future of OSS/BSS, not by predicting the future, but by seeking ways to be
Over the years, I’ve often referred to The Corkscrew Analogy or Momentum Spiral to describe a mindset of incremental improvement that’s needed to keep an
We’ve embarked on a journey of trying to plan for the future of OSS/BSS, not by predicting the future, but by seeking ways to be
Here at Passionate About OSS, we are exactly that – Passionate About OSS (Operational Support Systems). We’re also passionate about BSS, NMS, or any other names you call the tools that help to operationalise your network.
