
Phone books have disappeared, but telcos forgot why they mattered
Phone books now look like a relic from another era. Stone. Cold. Dead. But they were once one of the most powerful business growth engines in the world. Owned by telcos! As they declined in importance, Telcos didn't just lose a directory. They totally forgot they were matchmakers. Phone books were never just paper directories. They placed telcos at the heart of business discovery, trusted connections,…
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