Crossing the OSS chasm
Geoff Moore's seminal book, "Crossing the Chasm," described the psychological chasm between early buyers and the mainstream market. Seth Godin cites Moore's work, "Moore’s Crossing the Chasm helped marketers see that while innovation was the tool to reach the small group of early adopters and opinion leaders, it was insufficient to reach the masses. Because the masses don’t want something that’s new, they want something that…
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