Pitching an OSS? Don’t call it OSS.
""If you asked me how to sell cybersecurity, I wouldn't call it cybersecurity." The raw truth of the statement hit me like a lightning bolt between the eyes. Cybersecurity might loosely describe what we do, and we tell people it's what we're selling, but it's not what people buy. Safety. Assurance. Peace of mind. Confidence. These are the kinds of things that people buy, concepts which…
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