“In 2013, many CSPs will partner with OTT players. For example, a mobile operator could provide a certain amount of bandwidth and prioritization to a video OTT provider that agrees to share revenue because the QoS would help differentiate its service.”
Beau Atwater in an article on BillingWorld
I like what Beau is proposing here. Clearly OTT providers are a major threat to the incumbent telcos. In situations where network contention is an issue for bandwidth hungry OTT applications, partnerships whereby revenue share is traded off against prioritised traffic (ie by using QoS – Quality of Service), is an innovative bargaining tool.
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