Co-creation Model

The future belongs to those who see possibilities before they become obvious.”
John Scully

Many recent runaway success stories have built upon the co-creation model and the associated network effect. Organisations such as Twitter, Facebook, Ebay, Wikipedia and many others have not built the content, but have built platforms on which many people can contribute and create their own “customer” experiences. Like megaphones spreading their own messages farther.

You could also claim that CSPs have always provided a co-creation model, offering the communications pathways via which millions of people can communicate and build their own stories, businesses, relationships, etc. The CSPs’s original frameworks are now having additional scaffolding being built on top, allowing customers to climb higher, view further.

Many large organisations have the “not invented here” syndrome, but in a world where there are few remaining infovation (information innovation) barriers to entry, the pool of innovators is too large to restrict invention to within your own organisation.

Being in the envious position of having massive subscriber bases plus vast networks of exclusive communications paths, the CSPs have an opportunity to provide customers with unique co-creation platforms. The CSPs could offer co-creators incentives based on the network usage they generate (a revenue model that isn’t possible from the Internet because paths are non-exclusive) and the CSPs could attract premiums and/or additional customers who are drawn to the exclusive apps or content on offer.

Do you know of any OSS vendors who are building co-creation platforms that the CSPs can offer through to their customers?

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