Return on Analytics (ROA)

Return On Investment (ROI) for analytics and business intelligence solutions is increasing and currently delivering on average $13.01 for every dollar spent, according to a new analysis by Nucleus Research. The study analyzes the actual costs and benefits of Nucleus published case studies on individual companies’ analytics deployments.”

Have you ever tried to quantify the ROI for analytics that you perform on your OSS / BSS data?

If you did and you were able to replicate the analysis by Nucleus Research and demonstrate a $13 return for every $1 spent, would that justify new OSS projects or resources that mine the masses of data in your OSS database/s?

Taking this a step further, could a track record of outstanding ROA even convince your executive suite that capital outlay on new OSS tools is justified because of the extra data you’ll be able to collect and mine?

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