Using external advisors

It is unrealistic that any organisation, regardless of size, can have all the expertise they require in constant employ. Sometimes you need expertise or advice that is a little bit niche, or maybe you only need it for a short amount of time. It is just that you don’t want people like me running your projects or even worse, deciding which projects you should be undertaking . People like me need to answer to someone on the inside who gets the business, understands its objectives, can influence the right people and ultimately make sure that the digital projects that get delivered are the ones that the business needs.”
Simon Waller
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Interesting (and accurate) concept from Simon Waller above. Having been an independent external advisor for over a decade, it’s been clear that the customers that have been the most involved in a project have also been the most excited about the results. It tends to stem from a combination of a different set of ideas (external advisor) joining a tribal knowledge of the organisation (internal resources).

The mode of business is changing, the speed of change is increasing and more people are turning to freelance expertise (from the supply and demand side of the equation). Hence, it makes sense to me that organisations need specialist resources on the inside to get the most out of resources on the outside.

As Simon says, “someone on the inside who gets the business, understands its objectives, can influence the right people and ultimately make sure that the digital projects that get delivered are the ones that the business needs.”

The comms industry is evolving so rapidly that it will need to call on external advisors even more in the future. Does your organisation have the structure, workforce and culture to make best use of them (us)?

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