Have I got an OSS deal for you!?!
Tending to be a low-volume, high-customisation, high-uniqueness product, OSS has a significantly different selling proposition than most "box drop" products. Can you imagine if OSS salespeople used any of these "great deal" propositions (as described by Gary Halbert)? "I'm going out of business." "I just had a fire and I'm having a fire sale." "I'm crazy." (all used car dealers) "I owe taxes and I've got…
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