Minimise the tentacles on the OctopOSS. Keep it simple
“Did you also attend fascinating presentations? What would be your advice to get your audience passionate?” Roland Leners of NetworkMining in response to an earlier blog about boring OSS presentations. This is a brilliant question, one that I wished I had’ve asked myself when writing the earlier blog. It gets to the root of the […]
“Sometimes you’ll be required to magically create a communication that’s perfectly aimed at two (or more) distinct audiences….The only practical answer is to write your copy to whatever aspects the audiences have in common, particularly tonally. If you put what you know about each audience in a Venn diagram, you’re writing to the middle bit […]
“Every truth has two sides; it is as well to look at both, before we commit ourselves to either.” Aesop. As the old saying goes, there are two sides to every story. Equally, there are two sides to every OSS interface (or possibly more if you including middleware, etc). Each side of the interface tends […]
“A man without a smiling face must not open a shop.” Chinese Proverb. It seems logical that OSS vendors want their products to reach a critical mass, whereby they no longer rely on their own marketing efforts alone. They want to reach a point where other people / organisations are selling their products. There appears […]
“Nobody will ever pay you to solve your problems… but they’ll line up if you can solve theirs.” Ramit Sethi. OSS were originally designed to coordinate and streamline network management processes for CSPs. OSS helped CSPs solve operational problems. They still do. Keeping Ramit Sethi’s quote in mind, if we have a customer that needs […]
“While some seem to have a knack for this sort of thing, most of us fail miserably at this most basic sales skill – explaining what we do for a living.” Sean Rosensteel. How do you describe what you do for a living? Does your audience look dazed and confused when you describe what an […]
“Our technological powers increase, but the side effects and potential hazards also escalate.” Alvin Toffler. One of the many user groups touched by an OSS (directly or indirectly) is the field work-force. The field work-force have to deal with hazards that most of us desk-jockeys don’t come into contact with. Confined spaces, hazardous materials (eg […]
“My goal is no longer to get more done, but rather to have less to do.” Francine Jay. A few questions for all the vendors out there. Do you know which applications within your suite that your customers actually use? Do you know which features of these applications they use? Do you know which features […]
“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” John Russell. You must be wondering whether the heading above is a typo? It’s not. Let me explain. This is the fifth post in my Customer Experience series. The previous four have been […]
“When you translate a dream into reality, it’s never a full implementation. It is easier to dream than to do.” Shai Agassi. After Contract Negotiations, the second post in this Customer Experience series, today’s post discusses the next step, when the project moves into the implementation phase. The customer experience during the implementation stage basically […]
“Suspicion and doubt lead to animosity and hatred.” Ralph Steadman. To expand upon the first post in this Customer Experience series, which was on Product Evaluation, today’s post relates to the next step, forming a contract between the customer and the winning bidder. The customer experience during the contract negotiation stage basically revolves around suspicion. […]
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“The most common thing that pegs an entrepreneur as an amateur is when they come in and immediately start talking about their amazing new technology, and forget to start the discussion with, “What big problem in the market am I trying to solve?” If they don’t start with the problem, then I know they are […]
“Upstream marketing focuses on innovation. It tries to answer two questions: where the market is moving and what customers will want next.” Scott Thompson here on Chron.com. As indicated in yesterday’s post, I have a series of posts coming up shortly that will look at the customer experience and how OSS might look at doing […]
“It’s what you learn after you know it all that counts.” Harry S Truman. In recent blogs, “Data Architecture Levels” and “Testing Architecture Levels,” the need for contextually relevant data has been mentioned. One of the other areas where contextually relevant data is essential, but very often ignored, is in training delivery. For the purposes […]
“We left the meeting with a list of open issues, not a handshake.” David Sacks. “Best-of-breed versus single vendor” is an age-old discussion point between OSS exponents. There is no right answer to this argument, with every customer having different needs. However, when speaking about the best-of-breed model, I sometimes use the handshake analogy to […]
“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” Steve Jobs. What’s the most important task you have […]
“The least productive people are usually the ones who are most in favor of holding meetings.” Thomas Sowell. Massive OSS projects can tend to spawn massive numbers of meetings with the intent of keeping everyone informed of all the moving parts. Have you ever stopped to think about how much each of your meetings costs? […]
“The formulation of the problem is often more essential than its solution, which may be merely a matter of mathematical or experimental skill.” Albert Einstein. If you’ve ever been a solutions integrator or an implementing vendor, have you ever noticed that the more technically proficient your customer is, the more likely you are to receive […]
“The world is wide, and I will not waste my life in friction when it could be turned into momentum.” Frances E. Willard. As you all know already, OSS projects can be large, complex and cumbersome. Over the years, I’ve found so many different styles of inertia at play, some conspiratorial, but mostly related to […]
