Developing a customer’s trust in a product to the point that they’re willing to make a purchase is difficult with OSS tools. The trick is to build advocates in the industry or become the big brand. Common approach is to pick the fruit that’s already grown (ie the RFP) rather than planting seeds. The last-minute pitch (picking the fruit) is not the best answer, albeit a good short-term win. Seeding the product into the target market is the key. Build brand, build recognition and build demand as the long-term path to success.
Earlier this week, I was lucky enough to be introduced to a talented RAN automation expert. He’s one of Australia’s foremost, hands-on, experts on SON
I was listening to a group of telco experts on a podcast the other day. As they were talking, I kept picturing the image of
Earlier in the year, we wrote a series of articles about the chasm that exists between OSS/BSS buyers and sellers (pt1, pt2, pt3, pt4, pt5, pt6). “The chasm” is
Actually, maybe a few related questions. As you’ve seen from recent articles such as this, I’m increasingly interested in the cross-over worlds of comms and
Here at Passionate About OSS, we are exactly that – Passionate About OSS (Operational Support Systems). We’re also passionate about BSS, NMS, or any other names you call the tools that help to operationalise your network.
