You cannot bore someone into buying

You cannot bore someone into buying your product.”
David Ogilvy
.

As my domain name indicates, I’m passionate about OSS, so I love seeing presentations and demonstrations of OSS products / implementations. I’m fascinated by the subject matter, yet I’ve sat through many demonstrations that were dead-pan boring. Invariably the presenters were stuck in the features / functions rather than the benefits. If they were boring to me, what chance did the presenters have in getting through to the less passionate OSS people in the room?

So to borrow from David Ogilvy’s brilliantly humorous quip, are you boring your customers into (not) buying your OSS?

If this article was helpful, subscribe to the Passionate About OSS Blog to get each new post sent directly to your inbox. 100% free of charge and free of spam.

Our Solutions

Share:

Most Recent Articles

One Response

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.