“You cannot bore someone into buying your product.”
David Ogilvy.
As my domain name indicates, I’m passionate about OSS, so I love seeing presentations and demonstrations of OSS products / implementations. I’m fascinated by the subject matter, yet I’ve sat through many demonstrations that were dead-pan boring. Invariably the presenters were stuck in the features / functions rather than the benefits. If they were boring to me, what chance did the presenters have in getting through to the less passionate OSS people in the room?
So to borrow from David Ogilvy’s brilliantly humorous quip, are you boring your customers into (not) buying your OSS?
In our “chasm” series of articles, we’ve talked about the gap that exists between OSS buyers (eg carriers or network operators) and OSS sellers (eg
Have you ever had an OSS or BSS project that’s impacted by poor data quality? The problem of data integrity gets raised on almost every
“One of my favorite things about designing software is designing the defaults. The defaults define the experience for everyone out of the box. And, therefore,
Have you ever been tasked with mapping out the processes for the telco you work for? Either as a way of documenting current state, or
Here at Passionate About OSS, we are exactly that – Passionate About OSS (Operational Support Systems). We’re also passionate about BSS, NMS, or any other names you call the tools that help to operationalise your network.
One Response
Did you also attend fascinating presentations? What would be your advice to get your audience passionate?