IBM announced that Zain, the pioneer of mobile telecommunications in Kuwait, has chosen IBM’s social software to deliver deeper, more personalized experiences for its 2.5 million customers in the country. The IBM solution brings together Zain’s digital, mobile and social platforms to offer customers a single, compelling point of engagement.
Founded in 1983 as Kuwait’s first mobile operator, Zain is a pioneer in the telecommunications industry, employing a workforce of over 6,600 professionals servicing over 46.2 million active customers in eight Middle Eastern and African countries. In the highly competitive Kuwaiti market which has grown rapidly in recent years, telecommunication providers are racing to differentiate themselves through higher-value services, more personalized offerings and deeper customer engagements. Kuwait’s mobile penetration rate has reached 215% according to Business Monitor International*.
With IBM’s social software, Zain customers will be able to connect, communicate and collaborate directly with the company’s services team – from participating in Zain’s online communities, to locating the right subject matter expert and sharing feedback about products and services.