Omnichannel will remain disjointed until…
Omnichannel is intended to be a strategy that provides customers with a seamless, consistent experience across all of their contact channels - channels that include online/digital, IVR, contact centre, mobile app, retail store, B2B portal, etc. The challenge of delivering consistency across these platforms is that there is little cross-over between the organisations that deliver these tools. Each is a fragmented market in its own right…
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