OSS ROIC (part 4) – The technology dilemma
“In our company there’s still a bit of the ‘build and customers will come’ mentality, but those days are gone. If we build the wrong thing in the wrong place or at the wrong price, the customers won’t follow. So, rather than letting technology drive our capex decisions, we need to adopt a more commercial approach.” An un-named executive in this report. Are you surprised by…
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