OSS Supply chain – Shift No. 6
"Shift No. 6: From Mass-Market Supply to Tailored Offerings. OLD QUESTION: How should we organise our company’s operations to serve the mass market efficiently while offering customised products? NEW QUESTION: How should we organise the supply chain to serve each customer or segment uniquely and provide a tailored customer experience?" Laura Ross Kopczak and M. Eric Johnson in the "MIT Sloan Management Review." At first glance,…
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