Branding your Lexus OSS
"It’s one thing to be a ahead of your time. It’s another to change the future." Lexus. Do telcos need differentiated prestige brands, in much the same way as Lexus is to Toyota? Do they need to differentiate their bit and byte businesses from solution integration and again from apps/content, etc? Telcos tend to be trusted providers of bit and byte and all manner of other…
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