“Oracle wanted Maxymiser because of a big trend going on at big companies. Chief Marketing Officers now command huge budgets for tech and software. By 2017, CMOs are expected to outspend CTOs on tech, so software companies like Oracle, Salesforce, Adobe are going after this market with a vengeance.”
Julie Bort on Business Insider.
How many of you have built an OSS that has been sponsored by a CTO or similar line of business? Most of you I’d be guessing!
How many of you have built an OSS for a CMO or marketing LOB? How many have even had small projects such as data packaging paid for by marketing departments? Not many hands going up?
Do you have any idea what you can do for your (or your customers’) marketing teams? Do you know how they think or what will wow them or inspire the audiences of their marketing efforts?
If you don’t already perhaps you should before 2017. 🙂
We recently discussed how the “Ultimate Game,” a study in behavioural psychology, might help to explain why there tends to be less initial animosity between
The great thing about the holiday period is you often get the chance to step away from business as usual (BAU) activities. As customer projects
Last year, we published a series of articles about the chasm that exists between OSS/BSS buyers and sellers. “The chasm” is best exemplified by the
Whilst setting up for another new initiative this week I became aware that the PAOSS blog has just ticked past 1 million words. And that’s
Here at Passionate About OSS, we are exactly that – Passionate About OSS (Operational Support Systems). We’re also passionate about BSS, NMS, or any other names you call the tools that help to operationalise your network.
