BSS-OSS Personalisation Layer
"It is common for us to receive an e-mail from a customer apologizing for not responding sooner because they thought our automated follow-up was being done manually. The key to a successful follow-up program is personalization and making it relevant for the customer." John Hopkins. Why did Apple's iPod revolutionise the music industry? Was it because of the technology of the iPod itself? Unlikely. There were…
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