An OSS Buyer’s Experience Journey – An Emotional Roller-coaster
I really liked this article from Guy Brunsdon called, "Using the Buyer’s Journey Model for Internal Alignment." It's certainly not written for the world of telco / OSS specifically, but it certainly resonated with some of the challenges we face. In Guy's article, he states: I’ve always liked the “Buyer’s Journey” model, which describes a customer’s journey from the “Unaware” (oblivious to your product/service) to “Advocacy”…
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