“Mobile data, mobile media, mobile sales, mobile marketing, mobile commerce, mobile finance, mobile payments, mobile health, and many more explode.”
Mobile, mobile, mobile. Mobile devices are still getting smarter and faster, allowing ever more sophisticated apps to run on them, including ones servicing the sectors listed above. But these apps rely on data, sometimes public data, sometimes private data.
Will app developers, and in turn their customers, be prepared to pay premiums for Telco APIs that feed apps with data? Rich content will be available from BSS, OSS the web, and Content Delivery Networks (CDN), but is it going to be valuable enough to build a strong revenue stream for CSPs?
But more importantly, is your OSS able to serve real-time customer data to mobile devices?