OSS are all about helping the customer in some way
“All content considerations should first be led from the brand. From there, make decisions about goals, initiatives and objectives. To do otherwise will doom a content strategy to being ineffective at best and off-message and harmful to the brand at worst.” Brian Bibler. I must admit that I’m pretty new to the world of digital […]
“The machine does not isolate man from the great problems of nature but plunges him more deeply into them.” Antoine de Saint-Exupery. Many are wondering what the M2M acronym means for their OSS. M2M, or Machine to Machine, is sometimes touted as one possible saviour for CSPs that are losing revenues from their traditional cash cows […]
“Genius is one percent inspiration and ninety-nine percent perspiration.” Thomas A. Edison. I’m not sure that Edison got the numbers quite right, whereby the following ratio is implied: 1% = thinking 99% = doing but his point that “doing far outweighs theorising” has its merits in OSS implementations. One example is sand-pit environments. In an […]
“They (customers) don’t want quarter-inch bits. They want quarter-inch holes.” Leo McGinneva. As alluded to in McGinneva’s quote above, OSS are only a means to an end. A customer doesn’t want a Performance Management tool. They want to ensure their network is performing efficiently and reliably. If a better approach comes along, there might no […]
“Let us not bankrupt our todays by paying interest on the regrets of yesterday and by borrowing in advance the troubles of tomorrow.” Ralph W. Sockman. In yesterday’s blog, we spoke of the need to understand how money flows in a CSP and build the systems / processes to improve upon defined metrics. Today, I […]
“In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later.” Harold S. Geneen. In the world of Telco, there are also two coins. One is technology and one is cash. Telco and OSS engineers often get wrapped up in the righteousness of technology. […]
“Innovation accelerates and compounds. Each point in front of you is bigger than anything that ever happened.” Marc Andreessen. Regular readers / subscribers of this blog have noticed that SDN / NFV (Software Defined Networking and Network Function Virtualisation) has been a regular topic of conversation because it has the potential to revolutionise not just […]
“We don’t know where our first impressions come from or precisely what they mean, so we don’t always appreciate their fragility.” Malcolm Gladwell. They say that first impressions are lasting. Apple knows this and invests greatly in their first impressions, their packaging. I’m no great devotee of Apple, but I was certainly wowed by the […]
“No man is an island, entire of itself; every man is a piece of the continent..” John Donne. Just as no man is an island, no CSP is an island since they all rely on connections with other providers (and customers for that matter). Carriers will rely on network links or asset sharing with other […]
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker. In yesterday’s blog we discussed the trend of carrier’s focussing on Customer Experience Management, specifically the results of a Comarch study on mobility carriers. There are so many aspects of CEM […]
“Every operator in the industry will argue emphatically that the experience customers have of their service is crucial to their ongoing sucess. As operators’ offerings become increasingly homogenised, and price-based competition ever more difficult to sustain, operators are embracing Customer Experience Management (CEM) as a key differentiator. But just how much of what we hear […]
“As consumers we are incredibly discerning. We sense where has been great care in the design, and when there is cynicism and greed.” Jonathan Ive. Over the years, I’ve created interface specifications for many devices, element managers and network managers (NE/EMS/NMS). Some have been very easy to figure out. Others have been highly complex. Today, […]
“Sometimes you are in sync with the times, sometimes you are in advance, sometimes you are late.” Bernardo Bertolucci. Yesterday we spoke of the OSS of the future not having an offline database that needs to be synchronised against network assets regularly. As we all know, data synch is one of the banes of an […]
“Inditex (the owner of the Zara fashion brand) has weathered the global economic downturn better than rivals like H&M as its “fast fashion” model has allowed it to be more responsive to changing consumer demand, while its focus on the latest trends has made it less vulnerable to the rise of discounters like Primark.” Thomson […]
“If people like you they’ll listen to you, but if they trust you they’ll do business with you.” Zig Ziglar. As we all know, OSS is a sticky business. Once an OSS vendor gets into an organisation, it’s often hard to get them out. I’ve seen OSS vendors treat their customers more like competitors than […]
“The art of teaching is the art of assisting discovery.” Mark Van Doren. When your larger competitors are out there spruiking, promoting, marketing and advertising, could teaching be your competitive advantage? I have a firm belief that Cisco’s training programs (ie CCNA, etc) are a strategic advantage compared with other networking vendors. Not only do […]
“I think doing variations on a classical theme is a dangerous thing to do.” Tori Amos. Many organisations select a COTS (Commercial off-the-shelf) OSS tool and immediately start thinking about customisations to make it do exactly what they want. That’s one way… but not necessarily the best long-term solution. Customisations are intoxicating for both CSPs […]
“A person who is gifted sees the essential point and leaves the rest as surplus.” Thomas Carlyle. In recent times, I’ve spoken of the benefits of using analytics on OSS data. Afterall, OSS exist to store data and make some connections between data. However, there are many other valuable connections just waiting to be made […]
“Think ahead. Don’t let day-to-day operations drive out planning..” Donald Rumsfeld. When it comes to collecting data for making strategic decisions, your OSS and BSS hold the keys to the advanced planning vault: Number of customers and recent change Customer behaviours (at a macro level) Service usage trends Segments and share of market Service levels […]
“One of the deep secrets of life is that all that is really worth doing is what we do for others.” Lewis Carol. There is an almost you-niversal truth in business. It’s not about you. One of my young mentees was surprised during a recent discussion about a job interview he was due to have. […]
