Dominant revenue streams
“Ask your friends what business Google is in and the answer you’ll most likely get is “search.” And they would be wrong. Google is, first and foremost, an advertising company. A full 97 percent of its revenue comes from advertising on its various properties, including YouTube, plus partner sites through its AdSense product. Sure, Google […]
Owning the OSS market
Another set of quotes from Peter Thiel below (actually a notes essay from Peter Thiel’s CS183: Startup – Class 4 lecture): “For a company to own its market, it must have some combination of brand, scale cost advantages, network effects, or proprietary technology“ “Brand is a tricky concept for investors to understand and identify in […]
NFV data models
“I think the data modeling associated with NFV is absolutely critical for its success. Sadly, few of the players involved in NFV say much about their approach to the models…” Tom Nolle in another great blog called, “Comparing the NFV Data-Model Strategies of Key Vendors.” Tom’s blog above articulates something that I’ve always found slightly […]
Vertical or horizontal OSS branching?
“If you embrace special orders, you’re doing something difficult, scarce and worth seeking out.” Seth Godin here. Recent post, “Long Tail Dynamics in OSS,” highlighted the different bands of customers that a CSP services and the different OSS that they use to service each band. The head (the top-X customers by revenue) tends to get […]
Long tail dynamics in OSS
The diagram above shows the head and the long tail of OSS, but also the tale of two distinct ways of thinking at some Tier-1 CSPs. The yellow band represents the head, the top-X (eg Top 100) customers, generally the major corporates, government, etc that spend massive amounts on communication services and expect a corresponding amount […]
Who has the last laugh?
When I was at uni, there was a stall that had graffiti on the wall that was quite similar to the diagram above – words to the effect of “Arts degree – please take one.” It showed the disdain that some students obviously felt for the worth of an arts degree. Back then, this sentiment […]
Segmentation of one (continued)
“By now, most people know who Google is and what Google does. Google serves billions of online users in this country and around the world … With little or no revenue from its users, Google still manages to turn a healthy profit by selling advertisements within its products that rely in substantial part on users’ […]
Segmentation of one
“SMSes and push notifications have eight times higher response rates from consumers compared to emails. Thus, sending relevant and targeted push notifications would not only have higher response rates for the brand but also improve the shopping experience for the customer.” Nameet Potnis. It’s been a bit of a “marketing” week here on PAOSS. The […]
OSS Bureau of Statistics
“If your experiment needs statistics, you ought to have done a better experiment [ed. unless it’s a marketing experiment 😉 ].” Ernest Rutherford. Assuming that yesterday’s hypothesis was correct and many of a CSP’s customers are looking for data to identify marketing opportunities, what valuable service can we make of that? Government-based Bureaus of Statistics […]
Can OSS be marketing tools?
“One of the messages at the keynote included the fact that successful busineses now have a ratio of 4:1 in the marketing and sales. This means that to maximize company growth and sales, successful companies engage about four marketing specialists to one sales person. The traditional role of the Business Development Manager or Sales Manager is […]
Managing network abundance
“Abundance is not something we acquire. It is something we tune into.” Wayne Dyer. Have you noticed that in many developed countries, CSP services have recently flipped from scarcity to abundance situations? Bandwidth, storage, compute, applications, content, etc all saw premiums in the past because demand outweighed restrictions in supply. But in recent times, this […]
C-Ports – Docker Containers Across Multiple Clouds
“C-Ports (pronounced seaports), as we call it, has already been demonstrated to effectively deploy containers across 5 clouds (Bluemix, Amazon AWS, Google Cloud, Chameleon , and FutureSystems and 2 clusters (one at IBM and another at Rutgers University) in order to create a dynamic federation. Additionally, C-Ports is not tied to a specific container scheduler, […]
Mobile OSS/BSS Commerce
“…numbers from comScore showing that while 60 percent of retail browsing happens on mobile devices, those devices only account for 15 percent of dollars spent. “The experiences on mobile haven’t caught up with the consumer demand,” he said. “The consumer is ready to do commerce on mobile.”” Anthony Ha here on TechCrunch. These fascinating stats […]
Self-serve building blocks
“It is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.” Isaac Asimov. Last week I brought some of Tom Nolle’s ideas to your attention […]
Walk-throughs at the speed of sound
“All the scientist creates in a fact is the language in which he enunciates it. If he predicts a fact, he will employ this language, and for all those who can speak and understand it, his prediction is free from ambiguity..” Henri Poincaré. As an OSS consultant, I succeed or fail partly on my ability […]
Get out of your own head and get into theirs
“Oracle wanted Maxymiser because of a big trend going on at big companies. Chief Marketing Officers now command huge budgets for tech and software. By 2017, CMOs are expected to outspend CTOs on tech, so software companies like Oracle, Salesforce, Adobe are going after this market with a vengeance.” Julie Bort on Business Insider. How […]
If it’s small and reversible….
“If it’s small and reversible then it’s an experiment. If not, it’s a commitment.” Author unknown but revered. With our traditional, monolithic OSS there don’t tend to be many changes that are small and reversible unless you are controlling the code and its development. We always seem to do things on a grand scale! We […]
Seeding supply or demand?
“My other observation is that in most cases one side of the [supply and demand] marketplace comes much more easily than the other. On Lexoo supply comes more easily whereas on Appear Here, a marketplace for short term lets on the High Street demand is the easier side. The trick then is to build the […]
The granularity of intent
“This Network Intent Composition project will enable the controller to manage and direct network services and network resources based on describing the “Intent” for network behaviors and network policies. Intents are described to the controller through a new NorthBound Interface, which provides generalized and abstracted policy semantics instead of Openflow-like flow rules. The Intent based […]
Following Google’s lead
“I generally look at Google as a vast machine learning engine that’s been stuffed with data for a decade and a half. Everything that Google does is about reach for that underlying engine – reach to get data in and reach to surface it out. The legacy web search is just one expression of that, […]